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Imagine a world where everyone is happier, calmer and more confident.

Nowican is here to bring the best psychological techniques to millions of people using virtual reality technology.

Studies have demonstrated VR's extraordinary potential to deliver rapid, lasting improvements in psychological health. Now the benefits are yours.

Nowican is personal training for your mind: the first and only programme guided by a virtual coach.

Step into stunning virtual environments to realise your personal goals. The activities are interactive, entertaining and clinically effective - an experience unlike any you've had before.

Nowican brings together world-class academic expertise in psychology and computer science. The development team includes:

Daniel Freeman

Professor of Clinical Psychology and NIHR Research Professor
University of Oxford

Profile


Mel Slater

ICREA Research Professor
Event Lab, University of Barcelona

Profile


Maria Sanchez Vives

ICREA Research Professor
August Pi i Sunyer Biomedical Research Institute, University of Barcelona

Profile
Bernhard Spanlang

CTO, Virtual Bodyworks


Darren Goode

Chair Oxford VR and Chief Marketing Officer
babylon health



Jason Freeman

Chief Operating Officer
Oxford VR



Polly Haselton

Psychologist
Oxford VR

"We'll do things in VR that we'd be reluctant to try in normal life. Yet although the computer generated environment is artificial, our mind and body behave as if it were natural. And that means that the lessons we learn in VR transfer to the real world."

Daniel Freeman and Jason Freeman in The Guardian
2017




2016

Previous



Nowican is the consumer brand name of Oxford VR, a spinout company from the University of Oxford. The principal investor is Oxford Sciences Innovation (OSI), which has raised £580 million to bring Oxford's ideas to the world.

OSI is guided and powered by some of the world's leading organisations including the University of Oxford, Google Ventures, IP Group, Sir Charles Dunstone, Lansdowne Partners, Wellcome Trust, Tencent, and the Red Mile Group.

Imagine a world where everyone is happier, calmer and more confident.

Nowican is here to bring the best psychological techniques to millions of people using virtual reality technology.

Studies have demonstrated VR's extraordinary potential to deliver rapid, lasting improvements in psychological health. Now the benefits are yours.

Nowican is personal training for your mind: the first and only programme guided by a virtual coach.

Step into stunning virtual environments to realise your personal goals. The activities are interactive, entertaining and clinically effective - an experience unlike any you've had before.

Nowican brings together world-class academic expertise in psychology and computer science. The development team includes:


Daniel Freeman

Professor of Clinical Psychology and NIHR Research Professor
University of Oxford

Profile


Mel Slater

ICREA Research Professor
Event Lab, University of Barcelona

Profile


Maria Sanchez Vives

ICREA Research Professor
August Pi i Sunyer Biomedical Research Institute
University of Barcelona

Profile



Bernhard Spanlang

CTO, Virtual Bodyworks



Darren Goode

Chair Oxford VR and Chief Marketing Officer, babylon health



Jason Freeman

Chief Operating Officer
Oxford VR



Polly Haselton

Psychologist
Oxford VR

"We'll do things in VR that we'd be reluctant to try in normal life. Yet although the computer generated environment is artificial, our mind and body behave as if it were natural. And that means that the lessons we learn in VR transfer to the real world."

Daniel Freeman and Jason Freeman in The Guardian
2017






2016



Previous





Nowican is the consumer brand name of Oxford VR, a spinout company from the University of Oxford. The principal investor is Oxford Sciences Innovation (OSI), which has raised £580 million to bring Oxford's ideas to the world. OSI is guided and powered by some of the world's leading organisations including the University of Oxford, Google Ventures, IP Group, Sir Charles Dunstone, Lansdowne Partners, Wellcome Trust, Tencent, and the Red Mile Group.